Codex

In order to be able to report seriously and sustainably, Mr. Food & Travel by Murmelz is committed to the following three codes:

PRESS CODE

http://www.presserat.de/pressekodex/pressekodex/

All provisions can be found under the link above – we would like to mention section 7 in particular:

“Separation of advertising and editorial”

The responsibility of the press towards the public requires that editorial publications are not influenced by the private or business interests of third parties or by the personal economic interests of journalists. Publishers and editors reject such attempts and ensure a clear separation between editorial text and publications for advertising purposes. In the case of publications that concern the publisher’s own interests, these must be recognizable.

Guideline 7.1 – Separation of editorial text and advertisements

Paid publications must be designed in such a way that they are recognizable as advertising for the reader. The distinction from the editorial section can be made by labeling and/or design. In all other respects, the provisions of advertising law apply.

Guideline 7.2 – Surreptitious advertising

Editorial publications that refer to companies, their products, services or events may not cross the line into surreptitious advertising. This is particularly the case if the publication goes beyond a justified public interest or the readers’ interest in information or is paid for by a third party or rewarded with monetary benefits.

The credibility of the press as a source of information requires particular care when handling PR material.

Guideline 7.3 – Special publications

Special editorial publications are subject to the same editorial responsibility as all editorial publications. Special advertising publications must comply with the requirements of Guideline 7.1.

Guideline 7.4 – Economic and financial market reporting

Journalists and publishers who research or receive information in the course of their professional activities use this information before publication exclusively for journalistic purposes and not for their own personal benefit or the personal benefit of others.

Journalists and publishers may not publish reports on securities and/or their issuers with the intention of enriching themselves, their family members or other related parties through the performance of the security in question. They should not buy or sell, either directly or through authorized representatives, securities about which they have published anything in at least the previous two weeks or plan to publish something in the next two weeks.

Journalists and publishers take the necessary measures to ensure compliance with these regulations. Conflicts of interest in the preparation or dissemination of financial analyses must be disclosed in an appropriate manner.

BLOGGER CODEX

http://reiseblogger-kodex.com/reiseblogger-kodex/

Preamble

We are a community. Every blogger also stands for the others to some extent, every good and bad experience with them is transferred to all of us in the public perception. On the one hand, this applies to the reader/user, who must be taken seriously; for example, by making a clear distinction between paid and unpaid content. This also applies to contact with the business community and other potential partners, with whom professional interaction is important. These are the ethical principles to which we are committed.

1.0. Contents

1.1. Credibility and individuality are our greatest assets.

1.1.1. We write about experiences and thoughts that we have actually had.

1.1.2. Blogposts live from the subjective view of the authors, an own opinion is essential.

1.1.3. Advertising, advertorials, sponsorships, competitions, product tests and articles based on press releases must be clearly identified as such in the article and any clients must be named.

1.1.4. We respect the applicable copyrights and personal rights.

2.0. Cooperations & advertising

2.1. Cooperation with industry, PR measures and advertising are tried and tested means of earning money with blogs.

2.1.1. Our journalistic freedom remains untouched by any cooperation.

2.1.2. We clearly agree the goals and limits of cooperation with our partners.

2.1.3. In the case of advertising cooperations, services must be remunerated appropriately.

3.0 Invitations and support for trips/events/restaurant visits etc.

3.1. Invitations such as press trips, blogger trips, dinner invitations and events as well as support for individual trips are tried and tested means of contributing to research work.

3.1.1. Our journalistic freedom remains untouched by any support/invitation.

3.1.2. A support/invitation is not a payment. It is the basis on which we can carry out our work.

3.1.3. We clearly mark content that has come about through an endorsement/invitation.

3.1.4. In the case of research work, we clarify the expectations of both parties with the person providing the support in advance.

3.1.5. If disagreements or complications arise in the course of a collaboration, we first seek personal contact with the cooperation partner to clarify and resolve the matter.

3.1.6. In exceptional cases, we reserve the right not to report and will inform the inviting party of the reasons.